Connecting Shopify to WhatsApp
Shopify already sends order emails that most customers do not open. The same information on WhatsApp gets read, and more usefully, gets replied to.
Published
What to connect first
Order confirmation and shipping updates. These are utility templates tied to a purchase, so they need no marketing opt-in and they immediately reduce "where is my order" tickets.
- Order confirmed, with contents and total
- Shipped, with a tracking link
- Out for delivery
- Delivered, with a support route if anything is wrong
Abandoned carts
Cart recovery is where the revenue is, and timing decides it. A message within the hour, while the intent is alive, outperforms one the next morning by a wide margin.
One message, one reminder at most. This is marketing, so it needs opt-in and an opt-out route.
Stop the sequence the moment they buy. Sending a cart reminder to someone who has already checked out is the most avoidable annoyance in ecommerce messaging.
Support that reads your data
An agent connected to Shopify can answer order status, stock and variant questions from live data rather than from a script, and handle returns to your actual policy.
Frequently asked questions
Do order updates need opt-in?
Utility messages tied to a purchase do not require marketing opt-in. Promotional messages do.
Does this work with WooCommerce?
Yes, and with most hosted platforms. Where there is no connector, webhooks cover it.
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