WhatsApp marketing software that replies, not just broadcasts
Most WhatsApp marketing tools stop the moment the message is delivered. TalkTaro sends the campaign and answers every reply, qualifying leads, booking appointments and pushing them into your CRM while the offer is still fresh.
98%
Open rate on WhatsApp vs ~20% on email
< 1s
AI reply to every campaign response
40+
Languages your campaigns can speak
TalkTaro Store
business account
One broadcast, then a real conversation, handled automatically.
Where bulk WhatsApp marketing software breaks down
Sending is the easy part. Everything that decides whether a campaign makes money happens after delivery.
Blast tools send thousands of messages, then leave every reply sitting unread in one shared inbox.
Unofficial bulk senders get numbers banned, and months of contacts are gone with no warning and no appeal.
Campaigns go out to the whole list because nobody has time to segment by interest or stage.
Nobody can say which campaign actually produced revenue, only how many messages were delivered.
Everything you need in one WhatsApp marketing platform
Broadcast software, campaign tools and WhatsApp automation in a single place, so campaigns, replies and reporting stop living in three different systems.
Bulk broadcast campaigns
Send approved template messages to thousands of contacts on the official WhatsApp Business API, with no unofficial bulk sender, no ban risk to your number.
Segmentation & campaign builder
Build audiences from tags, past replies, purchase history or funnel stage, then schedule the campaign. The right offer reaches the right list.
Drip & follow-up automation
WhatsApp marketing automation that keeps going after send one, reminders, nudges and re-engagement fire on their own schedule.
AI that replies and qualifies
This is the part blast tools miss. Taro answers every reply in seconds, asks qualifying questions, and hands sales a warm lead instead of an unread inbox.
Template management
Draft, submit and track Meta template approvals in one place, with categories and variables handled so submissions come back approved.
Campaign analytics
Delivered, read, replied, qualified and booked, per campaign. Reporting that ties WhatsApp spend to pipeline, not just delivery receipts.
Built for how Indian businesses sell on WhatsApp
WhatsApp marketing in India works because it is where the customer already is, and because a reply in their own language converts far better than a link to a form.
D2C & retail
Launch drops, recover abandoned carts, and re-engage past buyers where they actually read messages.
Real estate
Push new inventory to matched buyer lists, then let AI qualify budget and location before a site visit.
Education
Admission deadlines, batch reminders and counselling slots, delivered and answered in the parent's language.
Finance & insurance
Renewal reminders and policy nudges on a compliant, opt-in channel with a full audit trail.
What WhatsApp marketing actually costs
Two line items, and only one of them is ours.
Meta's conversation charge
Billed per 24-hour conversation, not per message. India is one of the cheapest markets in the world for marketing conversations, and a long back-and-forth costs exactly the same as a single reply.
Your TalkTaro plan
Covers the campaign builder, automation, AI replies and analytics. Priced on volume, so it scales with what you send rather than charging for seats you do not use.
Running campaigns, or answering customers?
This page covers outbound WhatsApp marketing, broadcasts, campaigns and follow-up sequences you initiate. If what you need is inbound automation, where customers message first and AI handles support, qualification and booking, that lives on our WhatsApp automation page.
See WhatsApp AI automationWhatsApp marketing FAQs
Is there a free WhatsApp marketing tool?
Free WhatsApp marketing software usually means the WhatsApp Business app, which caps broadcasts at 256 saved contacts and has no automation or reporting. Anything sending beyond that for free is an unofficial bulk sender and risks a permanent ban on your number. TalkTaro runs on the official WhatsApp Business API, you can start with a free trial of the platform, and Meta charges separately per conversation.
How much does WhatsApp marketing cost in India?
There are two parts. Meta charges per 24-hour conversation, and marketing conversations in India are among the cheapest of any major market, typically a fraction of a rupee to a few rupees each, depending on category. On top of that sits your platform fee. Because you pay per conversation rather than per message, a campaign that turns into a long back-and-forth costs the same as a single reply.
Is bulk WhatsApp marketing legal?
Yes, when it runs on the official WhatsApp Business API with opt-in contacts and Meta-approved message templates. What is not allowed is scraping numbers or using unofficial bulk sender software, that breaks WhatsApp's terms and is the usual reason numbers get banned. TalkTaro only sends to opt-in contacts through approved templates.
What is the difference between the WhatsApp Business app and the API?
The free Business app is built for one person replying by hand on a phone: 256-contact broadcast lists, no automation, no integrations. The WhatsApp Business API is built for teams and volume, unlimited opt-in broadcasts, automation, CRM integration, multiple agents, and proper analytics. A WhatsApp marketing platform like TalkTaro is how you access the API without building against it yourself.
Do I need my own WhatsApp Business number?
Yes. Campaigns send from a number you own and a verified business profile, so replies come back to your brand. We handle the setup: number registration, business verification and display-name approval. The number stays yours.
Can an agency run WhatsApp campaigns for multiple clients?
Yes. Agencies run each client as a separate workspace with its own number, templates, contact lists and reporting, so nothing crosses over between accounts and each client gets their own campaign analytics.
Send the campaign. Let Taro handle the replies.
Hear it for yourself before you commit to anything. The demo is a live conversation, not a video.