WhatsApp introduction messages that get a reply
A first message to someone who does not have you saved has about one line to establish who you are and why this is not spam. Most introductions fail because they spend that line on pleasantries.
Published
Lead with the connection
State immediately why you are messaging this specific person. A reference to something they did, an enquiry they made, or a mutual contact does more work than any amount of politeness.
- Hi Priya, this is Rahul from Meridian Design. You enquired about a 2BHK renovation quote on our site yesterday.
- Hello Mr Sharma, Anita from Kavya Jewellers here. You asked us to let you know when the emerald set was back in stock.
- Hi Arun, this is Kiran from Aurora Studio. Deepa suggested I get in touch about your team's fitness sessions.
One question, easy to answer
End with something answerable in a few words. Open-ended invitations to "discuss further" put the work back on the recipient and usually get nothing.
A yes or no question, or a choice of two times, converts far better than a request for their availability.
- Would you like me to send the two options in your budget?
- Shall I hold it for you until Friday?
- Would Tuesday 3pm or Thursday 11am suit better?
Do not open with a document, price list or brochure. An unrequested attachment from an unknown number reads as spam before the text is read.
What to leave out
Company history, a list of services, and anything about being a leading provider. None of it earns the reply, and all of it delays the part that does.
Keep it to three lines. If the recipient replies, you can send everything else.
Frequently asked questions
Can I message someone who has not opted in?
Not for marketing. Responding to an enquiry they made is different and expected. Cold outreach to a purchased list breaches the terms.
Should I introduce myself or the company first?
Both, in one line: your name and the business. People trust a named person more than a company, but need the company to place the context.
How long should I wait before following up?
Two or three days, and add something new rather than repeating the ask.
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